Frequently Asked Questions About Outsourced Marketing

Dan Craparo
Oct 25, 2023
3 min read

Got question? We got answers.

Q: HOW DOES OUTSOURCED MARKETING WORK?

Our outsourced marketing process has three easy steps:

Step 1: We develop a strategy that is right for your business. Our proven strategic framework can be applied to any business model (click here to learn more about our framework)
Step 2: We create a structure to measure your success. We set up KPI reporting aligned to each phase of the sales funnel (click here to learn more about our metrics)
Step 3: We assemble the right pieces to execute your strategy. We have a network of expert professionals and are constantly evaluating software providers to stay ahead of the latest marketing trends (browse our insights at OGM Labs to learn more)

We provide a turnkey marketing strategy that is customized to meet the unique needs of your business and, if you choose, we will continue to operate your marketing function on an ongoing basis.

Q: DOES OUTSOURCED MARKETING REQUIRE A LONG-TERM COMMITMENT?

No. Partnering with the Outsourced Growth Marketing team does not require a long-term contract. Our operating model is flexible and most of our clients engage with us on a month-to-month basis. Specific terms and durations can be discussed during the consultation phase to find a fit that aligns with your goals.

Q: HOW MANY POINTS OF CONTACT WILL I HAVE?

Founder Dan Craparo is the primary point of contact for every client relationship at Outsourced Growth Marketing and he will remain your main point of contact throughout the entirety of the working relationship.

The Outsourced Growth Marketing framework is designed to be scalable and repeatable, with clear milestones established at the outset of our engagement. As part of our reporting process, clients receive regular meetings with Dan to review milestones and metrics, ask questions, receive updates on marketing initiatives, and share new information about their business.

Q: I ALREADY DO MARKETING IN-HOUSE, IS OUTSOURCED MARKETING RIGHT FOR MY BUSINESS?

Absolutely! Outsourced Growth Marketing can serve as a powerful complement to your in-house marketing team.

In our experience, we have found that many smaller companies and startups have one or two marketing generalists but usually lack a more seasoned professional to create, implement and oversee a marketing strategy (and don’t have the budget and / or desire to hire a full-time Chief Marketing Officer).

If this sounds like you, our Outsourced Growth Marketing team can help bridge this gap in marketing leadership to make sure you get the most out of your full-time marketing employees. Once your marketing strategy and KPIs are set, we'll assemble the right mix of marketing tools and, if necessary, build out additional expertise around your existing in-house team.

Q: I ALREADY OUTSOURCE PART OF MY MARKETING TO DIFFERENT VENDORS. HOW SHOULD I ENGAGE OUTSOURCED MARKETING?

Engaging with Outsourced Growth Marketing means consolidating and streamlining your marketing efforts. Instead of managing multiple vendors, you'll have a single, cohesive team that understands your brand and goals. Our holistic approach ensures that all facets of your marketing strategy are aligned and integrated seamlessly.

If you have existing partnerships with vendors that you would like to maintain, we will manage them as part of your broader marketing strategy to ensure the best results for your brand.

Q: HOW MUCH DOES OUTSOURCED MARKETING COST?

The cost of outsourced marketing varies based on your specific needs, the scope of the project, and the strategies implemented. At Outsourced Growth Marketing, we're committed to providing tailored solutions that can work with any budget.

For companies that are unsure how to leverage our expertise, we recommend starting with our Marketing Audit and Strategy service. For a one-time fee, we review your business and deliver a customized marketing strategy – then you get to decide if you want to implement the marketing strategy yourself or hire us to.